Website redesign for Australia's leading sports management platform.
PlayHQ
Before situation
The marketing website gets a ton of daily traffic, so the first impression really matters. I was brought in to rethink how the site looks and feels for a platform that handles everything from weekend games to major leagues. The goal was to make the experience more focused and intentional, with a strong focus on generating more leads and supporting the sales team.
My role
I led the design and Webflow development. I updated the visual direction, and built out the most important pages using Relume and Webflow. The focus was on speed, clarity, and scalability. We kicked things off by identifying the high-priority pages and pain points across the existing site. From there, I mapped out a new page structure and created clean, conversion-focused layouts. Using Relume allowed us to move fast without compromising quality. Once the designs were ready, I implemented them in Webflow, making sure everything was responsive, easy to update, and future-proof.
The Result
The result is a sharper, more focused website that better supports the sales team and speaks to new audiences. With a streamlined structure and modern design, the new site delivers a stronger first impression and a smoother experience for everyone landing on the marketing pages.
